14 January, 2020 is the day that Microsoft’s new self-service capability goes live for commercial customers in the US.
This functionality allows end-users to buy Power BI licences on their organisation’s tenant without going through the IT department. They pay with a credit card and get limited access to the Microsoft 365 Admin Center so that they can assign licences to other users as required. IT administrators can see any licences that have been purchased in this way through their view of the Microsoft 365 Admin Center, and can turn off users’ ability to self-serve using PowerShell if required. End users will be able to purchase licences for Power Apps and Power Automate soon, and the functionality will be available in other geographies through 2020. Find an FAQ here: http://bit.ly/2uNNQU3.